Packaging has many different roles. These include providing protection, safety and enhanced usability, attractive looks, optimal design and specific customer requirement

1. Protection

Primary purpose of packaging is to protect its contents from any damage that could happen during transport, handling and storage.

2. Safety

Above all packaging has an important role in keeping its content and consumers safe.

3. Attractiveness

Packaging counts an important part of the product brand and marketing.

4. Usability

Consumers are looking for fit-for-purpose packaging.

5. Sustainability

More and more consumers are paying attention to packaging materials' carbon footprint,

re-usability and recyclability before making their buying decision.

Closing the loop in packaging industry

A good packaging is fit-for-purpose, protects its content, saves resources and minimizes its carbon footprint by using energy efficient mode of production and sustainably sourced raw materials. In order to achieve this criteria we cannot forget the importance of the optimal design, user friendliness and effective materials cycle to reach the perfect environmentally friendly packaging.